Count, measure, analyse: New video analysis tools for retail stores and beyond

The MOBOTIX Q24M-Sec hemispheric camera, which can capture an entire room with no blind spots, has now even more to offer with the new integrated MxAnalytics video analysis tool. MxAnalytics is an efficient tool for process optimization or marketing purposes and can be used in small retail stores as well as in public buildings such as museums or airports in order to receive important information.

Heat Map: Track and evaluate movements

Which shelves in the shop are attracting the most customers? Which products at the exhibition booth hold the attention of the visitors most? Which waiting areas in the departure hall are preferred on Mondays between 8 a.m. and 12 p.m.? MxAnalytics makes it possible to reliably capture and evaluate the movement of people or objects in the live image. The most frequented areas are highlighted in color on a heat map in a predefined area. The areas with the most movement are displayed in red, and those with little movement in blue.

Counting Lines: Count people and objects

Using counting lines to count people and objects and generate observation data is a valuable tool. How many people pass by a specific entrance in an hour or a day? And what direction were they coming from?

MxAnalytics also stands out when it comes to user-friendliness thanks to quick, user-friendly configuration, when creating reports, for example.

Another highlight: The results of the video motion analysis can be saved as daily, weekly or monthly reports in a table and exported via various interfaces. Whether via web interface, e-mail or as a MxControlCenter prompt, the reports are automatically collected in the camera and can be easily accessed or sent at any time. This can take place fully automatically and individually for any number of addressees.

Reduce costs with MxAnalytics

In addition to the count feature, the analysis of statistical behavior data makes an essential contribution to process optimization, thus further reducing costs.

MOBOTIX cameras like the Q24M differ from most traditional video systems thanks to their decentralized system architecture. Each camera includes a high-speed computer with long-term memory. It is no longer necessary to use a computer or server to record or analyze image material. Video analysis takes place decentralized in the camera, without network load. This reduces total costs and maintains the system's high performance. MxAnalytics is available free of charge with the latest en firmware version 4.1.4.11 and from the MOBOTIX website with no usage restrictions. It can also be easily integrated into all older Q24M-Sec models via software update.

The new release (2.5.2) of the free MxControlCenter video management software supports MxAnalytics, too. This allows evaluating the results from different cameras in a more convenient manner. The update enables the configuration of MxAnalytics on a Q24M camera and subsequent analysis of the created and stored data. MxControlCenter 2.5.2 can now be downloaded free of charge from the MOBOTIX website.

MOBOTIX is continuing to develop MxAnalytics for image data processing inside the camera for the Q24 initially. The robust MOBOTIX camera needs very little maintenance and can be discreetly integrated into any environment thanks to its elegant design and compact size. The next step will be the integration into further MOBOTIX camera models.