Sustainability is a hot topic. Everyone knows about it. Governments have active Net Zero strategies and implementation plans, while organisations are establishing plans and activities to reduce their environmental impact. In many instances, it is evident that failing to act can also have an effect on a company’s reputation, culture, and brand perception.
In most cases, businesses are not shy about promoting their achievements through different communication channels, understanding that being a pioneer of the Net Zero approach might offer a competitive advantage as well as ‘doing the right thing’.