Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) launches a new campaign to drive awareness of its intelligent video solutions for physical security.
Its superhero theme parallels the hero/villain dynamic, encouraging business owners and physical security teams to think of their companies as communities for which they are the superhero and protector. The campaign aims to arm businesses with the tools to protect their assets by inspiring them to ‘suit up for your multiverse’ and ‘stand up against villains,’ using a ‘How-To Guide to Becoming a Video Security Superhero.’