Eager tourists have flocked into Japan after borders were reopened for international tourism in September 2022, and the visa-free entry programme was reinstated in October 2022. According to statistics released by the Japan National Tourism Organization (JNTO), Japan welcomed close to a million international tourists in November 2022.
Although local shopping centres, hotels, and restaurants celebrate the recovery of tourism, the pandemic has prompted a heightened sense of awareness among tourists towards crowded areas, introducing new challenges despite rising business opportunities.
