To succeed in business, one must be brilliant at one thing. In many cases it’s a skill, such as art, coding, engineering or design. Or that one brilliant attribute can also be a personality trait or a business process. No business will be successful unless it is at least adequate, and preferably superb, in product development, sales, and customer engagement - not to mention finance, planning, marketing and recruiting.
Too many VMS producers are trying to do all these things themselves when they should be doubling up on what they are best at and leveraging the rest. It is a new mindset. Instead of obsessing about which ‘me-too’ product to supply, software producers could make their first priority finding complementary and compatible partners.
Developing a partnership ecosystem
