Fans around the world are united by a love of football, and global audiences continue to expand rapidly. This is evidenced by the European football market, which grew from €24.5 billion in 2016 to €25.5 billion a year later. At the same time, matchday attendance reached its highest level for 60 years according to the Deloitte Annual Review of Football Finance for 2018.
As clubs compete for major competition trophies, viewing figures, and worldwide merchandising revenues, the pressure to succeed is extremely intense. In the race to the top, technology is critical for maximising performance, both on and off the pitch.
