The challenge
With over 1000 sites, McDonald's is one of the leading quick service restaurant chains in the UK. As with many other restaurant and hotel chains in the United Kingdom, McDonald's have had their fair share of unruly patrons, gangs of youths and homeless vagrants who harass or assault staff and disturb restaurant guests. McDonald's wanted to prevent their restaurants from being favoured by these groups. They wanted to proactively protect the safety of their staff and the families that enjoy the McDonald's experience.
