Verint launches key enhancements to its Nextiva® Video Business Intelligence™ (VBI) solution, part of the Nextiva IP Video portfolio from Verint Video Intelligence Solutions™. Designed to help forward-thinking retail organizations capture and analyze shopper movement patterns to increase conversion rates and improve operational efficiency, Nextiva VBI™ includes such additional functions as Nextiva Retail Traffic Analytics™, Nextiva People Counting™ and Nextiva Queue Management™, along with the ability to integrate with such existing business systems as POS, EAS and RFID.
Verint's Nextiva VBI leverages video extracted from existing surveillance cameras to provide accurate and holistic data about customer behaviour patterns. Key enhancements to the solution include real-time metrics and advanced, user-friendly dashboards that can drive further enhanced business value in retail environments.
• Store Performance Management
Nextiva VBI counts people with an accuracy rate that can be greater than 95 percent, even under varying light and heavy traffic conditions, a substantial improvement over traditional technologies. In combination with POS data, Nextiva VBI's store performance management capabilities provide in-store department managers, store managers, regional managers and corporate management with reliable metrics to benchmark store performance, including identifying trends. Retail organisations can use shopper conversion rates from Nextiva VBI to compensate and incentivise their sales staff, cultivating a customer-centric culture.
• Workforce Management
Nextiva VBI captures and analyses shopper traffic movements and patterns to help store managers make better staffing and scheduling decisions. Advanced, user-friendly dashboards provide real-time reports on actual and predicted queue lengths and wait times. With this insight, retail organisations can schedule staff according to actual customer volumes, enabling better customer service and experiences, and higher margins.
