Retailers around the globe are challenged with reducing expenses and increasing revenue by improving the effectiveness of their store operations. As the economy fluctuates, these businesses have become even more conscious of measuring store performance and lowering operational costs.
Is the store busier on Monday evenings than it is on Friday afternoons? If there are multiple locations or departments, does one attract more customers than another? Does a store have "hot spots", areas where customers tend to be drawn? How many people who enter the store actually end up making purchases?
